Be nice and social, not political and critical.  Remember that your name is linked to your firm and profession. Tip #11 – Just Be Nice.  Don’t disparage anyone.  Be sensitive that your name is linked to the firm and the profession.  Do your best to avoid taking public online positions on sensitive issues that may […]

This week we focus in on taking the higher road with online posting. Tip #10 – Firm Principals.  A higher standard of care in online postings applies to firm principals.  Postings or information from a firm principal, even though qualified as an individual posting, is more likely to reflect back on the firm.  Principals should […]

Be honest and candid. Tip #9 – Be Candid.  Never puff your credentials or suggest that you have different knowledge or experience than is actually the case.  Your profile should never differ from either fact or what is posted on the firm’s website. For more information on Protexure Accountants visit our website at www.protexure.com or […]

Enhancement will better facilitate the needs of small accounting firms seeking professional liability insurance A new Web 2.0 home page design was released today on the Protexure Accountants website: www.protexure.com by AmerInst Professional Services Ltd. The dramatically redesigned site streamlines the navigation process for accountants seeking professional liability insurance and provides quicker access to indications […]

This week’s tip focuses in on friending and linking with business associates.  We all like to think of our clients as friends, however, it is best to keep the two separate. Tip #8 – Friending and Linking.  Social networking sites often vary between personal and business in their orientation.  With respect to clients it is […]